The collaboration between VLK Studio and Madness Republic marks the beginning of a long-term project, bringing together two different yet complementary realities, united by a shared vision: building inclusive communities and creating new opportunities through technology, education, sport, and culture.
A Fusion of Communities
Aurora Coworking
, a brand by VLK Studio, was born as a space dedicated to professionals, creatives, and startups, with the goal of stimulating connections, collaborations, and innovation.
Madness Republic, on the other hand, is much more than a sports center: it is an initiative that promotes sport as a tool for education and social development.
Because of these shared intentions, VLK has chosen to see Madness Republic as a natural extension of Aurora Coworking: a fusion of communities that share the same vision for social, economic, urban, and cultural development.
Sport as a Driver of Inclusion and Innovation
At the heart of this partnership lies the belief that sport is not just competition or entertainment, but a powerful educational tool, capable of fostering social inclusion and breaking down socio-economic barriers.
Together, we aim to create experiences that unite different communities, generating opportunities for both personal and professional growth.
Sport will also serve as a driver of innovation, through the experimentation of new event formats, shared European projects, and initiatives that bring the culture of coworking together with the spirit of teamwork.
Concrete Benefits for the Community
The partnership translates into tangible actions and real benefits. Aurora subscribers will be automatically enrolled as members of Madness Republic and will have access to monthly sessions at Madness facilities (2 games per month for part-time subscribers, 4 for full-time), integrating physical well-being into the coworking experience.
Furthermore, the collaboration will lead to the co-organization of events hosted both at Aurora Coworking and at Madness facilities: networking opportunities, training sessions, sports, and cultural activities designed to connect people, ideas, and passions.
Sponsorship and Support from VLK Studio
A key role in this collaboration is played by VLK Studio, which not only manages Aurora Coworking but also becomes the official sponsor of Madness Republic.
Through financial, logistical, and organizational resources, VLK Studio will support the development of the Madness project and actively contribute to the redevelopment of Piazza Buozzi, advancing the vision of Alessandro Camboni, who with Madness has imagined not just a sports facility but a true hub of social, cultural, and sporting innovation.
De facto, Aurora, Madness, and VLK share a commitment that goes beyond their own spaces: the will to contribute to urban regeneration, turning places of work and sport into hubs of social and cultural innovation.
The partnership is therefore part of a broader project that seeks to give back value to the territory through concrete initiatives and active inclusion.
Shared Branding and New Opportunities
The agreement, which takes the form of an operational and reciprocal partnership, also includes an exchange of visibility and services: brand exposure in physical and digital spaces, opportunities to offer reciprocal merchandising, and the production of joint promotional content.
A concrete way to strengthen the collaboration and multiply growth opportunities for both organizations.
Conclusion
This collaboration is only the beginning of a journey aimed at uniting work, sport, and community into an innovative and inclusive ecosystem.
Aurora Coworking × Madness Republic, with the support of VLK Studio, is not just a partnership but a declaration of intent—a conscious choice to build a future where professional growth, well-being, and social development go hand in hand.
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